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Not All SEO KPIs Are Created Equal: Here’s What to Track

Not All SEO KPIs Are Created Equal: Here’s What to Track

[ad_1] Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the default ones in your dashboards. But the right metrics. In this guide, you’ll learn how to choose and monitor SEO KPIs...

How to Disavow Backlinks (+ Find Out if You Really Should)

How to Disavow Backlinks (+ Find Out if You Really Should)

[ad_1] Not all backlinks help your website. Some can actually hurt your rankings and lead to penalties.That’s why many site owners experience something I call the “Disavow Dilemma”—the uncertainty of whether bad links are harming their sites. And trying to decide if disavowing them is the right...

6 Key Findings From Marketing Leaders

6 Key Findings From Marketing Leaders

[ad_1] AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark. This led us to create our first State Of AI In Marketing report, so that chief marketing...

Google Says URL Extensions Still Don’t Matter (HTM vs HTML)

Google Says URL Extensions Still Don’t Matter (HTM vs HTML)

[ad_1] Google's John Mueller several years after posting a video named "Will removing “.html” from my URLs help my site?" still says URL extensions do not matter for SEO. He said it doesn't matter if you go with a .htm or a .html or go with no extension at all.This came up recently in a Reddit...

Subdomain or Subdirectory? What’s Best for Your Business

Subdomain or Subdirectory? What’s Best for Your Business

[ad_1] You need to build out a new arm of your website. Do you use a subdomain or a subdirectory? It’s an often painful decision that can impact your SEO performance and how people interact with your brand. Despite many SEOs showing bias toward one approach or the other, there’s no...

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