Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2.5, this new interface moves beyond AI Overviews by introducing a persistent,...
It is with a heavy heart that I am reporting that one of the founding pillars of the SEO industry, one of the first female SEOs in our industry, and one of the individuals who made the industry what it is today, has passed away. Jill Whalen retired from SEO over a decade ago, having won her...
Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new "Promotion Preview" tool that shows what your promotion will look like on Google Search before it goes live to customers."Preview is new, so you won't yet be able to see how...
Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above that, followed by the site name.This test was spotted by Sachin Patel who shared these...
Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them for AI search engines. LLMS.Txt llms.txt is a proposal for a new standard that will enable large language...
