Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above that, followed by the site name.
This test was spotted by Sachin Patel who shared these screenshots on X – here they are side by side:
Previously, Google tested removing the site name completely from the search result snippet.
Forum discussion at X.
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