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Is click-through rate a valuable SEO metric?

Is click-through rate a valuable SEO metric?

[ad_1] The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.  Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article...

Microsoft Bing Transparent Toggle Option For Some Images

Microsoft Bing Transparent Toggle Option For Some Images

[ad_1] Microsoft Bing Search sometimes will show a button to see what images look like with transparent backgrounds. It shows up for searches for some company logos, where it says "see which images have transparent backgrounds."This can come in handy, especially when I want to drop logos on...

Steps You Need To Take Now [Podcast]

Steps You Need To Take Now [Podcast]

[ad_1] Maximizing Trust in Marketing: Prioritizing Privacy Privacy laws and best practices are ever-evolving, just like everything else in marketing. How do you ensure your organization is compliant and keep your customer’s best interest in mind? Lucas Long, Director of Privacy Strategy at...

Twitter introduces mandatory verification for advertisers

Twitter introduces mandatory verification for advertisers

[ad_1] Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. Why we care. To avoid paying the $8 a month for verification, your business will...

Google Search “Lives Affected” Box

Google Search “Lives Affected” Box

[ad_1] When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled "lives affected." It was a box that showed the latest horror from that shooting. I didn't want to cover it right away and I gave it some time but I wanted to...

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