When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled “lives affected.” It was a box that showed the latest horror from that shooting.
I didn’t want to cover it right away and I gave it some time but I wanted to document that Google has this new “Lives affected” box for events like this. The box is still there today, but I do assume it will go away soon.
Shalom Goodman, a news SEO, spotted it but folks like Glenn Gabe and Will Flannigan all noted as well that this is new.
Here is a screenshot for the query [louisville shooting]:
Here are some of the tweets about this sad feature Google has in its search results:
Pretty sad that Google now recognizes and responds to mass shooting with vital info such as this.
— Will Flannigan 🌵 (@Will_Flannigan) April 11, 2023
I saw that yesterday as well. I don’t think I’ve seen that before.
— Glenn Gabe (@glenngabe) April 11, 2023
Forum discussion at Twitter.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
