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Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

This was spotted a while back by Khushal Bherwani who posted some screenshots on X. Here is oen of those:

Now compare that to what I see:

I don’t think the shaded is needed but hey, you need to test these things, right?

Forum discussion at X.

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