[ad_1] Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land....
![How To Measure Topical Authority [In 2025]](https://4ebusinessmediagroup.com/wp-content/uploads/2025/05/Testing-Googles-Post-AIO-Traffic-Claims-1080x675.png)
[ad_1] Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these...
[ad_1] Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search engines that use IndexNow have more accurate and up-to-date products for their shopping results...
[ad_1] Microsoft Bing published an announcement stating that the IndexNow search crawling technology is a powerful way for ecommerce companies to surface the latest and most accurate shopping-related information in AI Search and search engine shopping features. Generative Search Requires Timely...
[ad_1] Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.With that, Google is also testing darker highlighting colors.This was spotted by a couple of people on...
