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New Google Ads Policy For Dating & Companionship

New Google Ads Policy For Dating & Companionship

[ad_1] Google announced a new set of Google Ads policies for dating and companionship that will go into effect on March 4, 2025. Along with the new policy, advertisers will be required to be certified by Google before they can advertise dating and/or companionship-related ads through Google...

10-Step Blueprint for Growing Organic Traffic

10-Step Blueprint for Growing Organic Traffic

[ad_1] Search engine optimization (SEO) involves making your website more accessible and understandable to search engines and users. This helps your content appear on the first page of search engines like Google. SEO is a great solution for startups on a tight budget that want to generate more...

A Checklist For Essential Year-Round Tasks

A Checklist For Essential Year-Round Tasks

[ad_1] SEO is a multifaceted discipline. It requires a solid strategy, connection to broader digital marketing (and business goals), and accountability. While there are differing processes, approaches, and even opinions on how you should implement it, it is something that you can’t ignore or push...

How to improve PPC lead quality for B2B campaigns

How to improve PPC lead quality for B2B campaigns

[ad_1] Lead generation has three undeniable truths:  It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy.  Nearly every lead gen brand that approaches my agency struggles with driving the right leads. Despite digital marketing’s...

Google November 2024 Core Update Still Causing Volatility

Google November 2024 Core Update Still Causing Volatility

[ad_1] We are now over a week past the estimated time the Google November 2024 core update was expected to be done and it seems to still be causing a lot of ranking volatility in the Google Search results. The update was expected to be done two weeks after it first started rolling out and now we...

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