Large language models (LLMs) are AI systems trained on vast amounts of written text to understand and generate human language. LLMs power generative search and conversational search: Generative search: A form of search that generates a natural-language response to the user’s query (e.g.,...
This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy in 2025? I’m concerned my current approach will become obsolete but don’t know which new techniques are actually worth adopting.” Great question, Mike. I’m seeing a...
Google has rolled out a new interface to view your historical Google Posts within Google Business Profiles. Now the interface is a scrollable list view. I forget what the old interface looked like, but this one is new.This was spotted by Anabel L. on LinkedIn who posted about the change in...
Competitive insights (or competitor insights) are pieces of information about rival businesses that empower you to make better decisions for your own business. To get competitive insights, you need to manually analyze the activities, plans, and results of other businesses in your niche. Or...
This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic has suddenly dropped, even though you’re doing SEO properly? Between letters to the FTC describing...
