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Google Search Sponsored Ads People Also Consider Carousel

Google Search Sponsored Ads People Also Consider Carousel

In February, we covered the new Google Ads "people also consider" ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.Sachin Patel posted a new screenshot of the carousel...

How to Rank Better with User Experience Marketing

How to Rank Better with User Experience Marketing

The average SEO strategy begins and ends with keyword research, with keyword volume as the deciding factor in what topics will be written about. It’s an outdated approach that fails to resonate with users and no longer reflects how modern search engines evaluate content. Content that...

Should I Hire For Traditional SEO Skills Or AI-Focused Skills?

Should I Hire For Traditional SEO Skills Or AI-Focused Skills?

In this week’s Ask An SEO, a marketing manager asks which SEO skills are most valuable to look for in candidates today, especially with AI in the mix: “I’m a marketing manager who’s been tasked with hiring our first in-house SEO specialist. With AI tools becoming more prevalent, what skills...

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