In February, we covered the new Google Ads “people also consider” ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.
Sachin Patel posted a new screenshot of the carousel format on X – here is a screenshot of it:

Here is his video:
New design for people also consider @rustybrick @gaganghotra_ pic.twitter.com/4EBdYMBmf9
— Sachin Patel (@SachuPatel53124) July 8, 2025
Here is the original list format:

This is a weird confirmed ad format, which I covered in more detail over here.
Forum discussion at X.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
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