[ad_1] Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a pressing executive question: “What are we doing about generative AI?” One smart answer is,...
[ad_1] Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension.This was spotted by Arpan Banerjee who shared this screenshot on X - I am honestly...
[ad_1] Google’s rollout of AI Overviews is arguably the most disruptive change to the search landscape since the introduction of featured snippets. Our deep-dive analysis, based on tens of thousands of keywords, SERP feature overlaps, and industry-specific visibility shifts, reveals how and where...
[ad_1] Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more frequently with AI Overviews, they: Spend less time per visit. Aren’t crafting significantly longer or more...
[ad_1] Here is a weird one - doing a site command and Google presenting an AI Overview summary of the results. In this case, the AI Overview was dead wrong - which is not all that uncommon - but why show an AI Overview here? I cannot replicate this but Bill Hartzer spotted this last week and...
