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Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.

The document is over here and says:

Ad strength is a real time feedback tool to guide you on the best practices for optimal asset group set-up to maximize performance across all inventory.

Use the Ad strength indicator in the “Edit assets” panel to determine if an Asset group is set up for success.

Here is a screenshot:

It takes you through step by step to improve:

• Best practices for text assets
• Best practices for image assets
• Best practices for video assets
• Best practices for logo assets
• Best practices for URL expansion

Here are the other screenshots of these steps:

When you do those five items, you are done with that tutorial.

Forum discussion at X.

I am currently offline for the Passover holiday, this post was pre-written and scheduled to be posted today.

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