Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads.
The details. Google announced the v19.1 release of the Google Ads API, maintaining backward compatibility for users already on v19. Updated client libraries and code examples will be published next week.
- Demand Gen. New ad group-level Channel Controls for Demand Gen campaigns, plus enhanced Planning services support.
- Local Services Ads. Advertisers can now submit feedback for leads through a new LocalServicesLeadService.ProvideLeadFeedback() method.
- Video campaigns. Added metrics and segments for querying reach metrics with demographic adjustment, plus ability to retrieve Audio Ads.
- Shopping in Performance Max. Advertisers can now override brand exclusions specifically for Shopping ads within Performance Max campaigns.
- Conversions. New ability to set google_ads_conversion_customer when creating customers.
Why we care. The new ad group-level Channel Controls for Demand Gen campaigns provide more granular targeting options, while the ability to override brand exclusions specifically for Shopping ads in Performance Max campaigns allows for more strategic flexibility.
Video advertisers gain access to enhanced demographic measurement capabilities, and local service businesses can now provide feedback on leads to improve quality. These improvements collectively enable more sophisticated campaign management and optimization without requiring major code changes.
What’s next. To use any of the new features, advertisers must upgrade their client libraries and client code. The update requires no coding changes for those already on v19.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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