Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers.
What’s new. Google published the highlights of what is new and those include:
- Added support automatically generating enhanced video assets for Performance Max campaigns.
- Removed all feed-related entities from the Google Ads API like Feed, FeedMapping, FeedService, AdGroupFeed, feed_placeholder_view. Users should now use assets to achieve the same purpose.
- Demand Gen ads now support 9:16 portrait image assets. Use DemandGenMultiAssetAdInfo.tall_portrait_marketing_images to include these assets in your ads.
- Added more methods to DataLinkService for updating and removing previously created DataLink for YouTube.
- ValueRuleItineraryAdvanceBookingWindow now supports targeting for travel searches that take place today.
- Removed support for VIDEO_OUTSTREAM.
- (For allowlisted accounts only) Updates to brand guidelines
- Brand guidelines can now be enabled for Performance Max campaigns during campaign creation. We also added a new CampaignService.EnablePMaxBrandGuidelines which allows you to enable brand guidelines for existing Performance Max campaigns.
- You can set the brand guidelines’ details such as font family and colors using Campaign.brand_guidelines.
- (For allowlisted accounts only) Added support for message assets through Asset.business_message_asset.
You can see the full list of release notes over here.
Why we care. These API updates enhance tools for optimizing campaigns and analyzing performance across different campaign types. For those of you who use the Google Ads API for your own internal software, you should go through the changes to see how these updates can benefit your internal software. For those that use third-party tools, those tools may be able to add new and improved features based on the new API functionality.
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