Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory.
Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined checkout experience to more advertising channels.
By the numbers. Advertisers providing checkout URLs have seen an average 11% increase in conversion value at similar CPA in their Demand Gen campaigns, according to Google data.
How it works:
- Checkout on Merchant creates an accelerated path from product discovery to purchase.
- Users can quickly add products to cart or proceed to checkout on merchant websites.
- Merchants can enable the feature through Google Merchant Center via two methods:
- Providing a URL template at the account level.
- Adding checkout link template attributes to individual products in the feed.
Why we care. This update significantly reduces friction in the customer journey, allowing users to move directly from YouTube ads to checkout on their website. With the possibility of increasing conversion value at a similar CPAs, this feature could directly impact bottom-line results while requiring minimal implementation effort.
For brands already investing in YouTube advertising, this expansion creates a more seamless shopping experience that can capture purchase intent in the moment, rather than losing potential customers in a multi-step process.
Bottom line. The expanded feature is available to all U.S. advertisers using product feeds, aims to shorten the path to purchase by connecting interested consumers directly with merchants’ checkout experiences.
Implementation guides are available specifically for general users and Shopify customers.
Add Search Engine Land to your Google News feed. 
New on Search Engine Land
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
Newspaper Ads Canyon Crest CA
Click To See Full Page Ads
Click To See Half Page Ads
Click To See Quarter Page Ads
Click To See Business Card Size Ads
If you have questions before you order, give me a call @ 951-235-3518 or email @ canyoncrestnewspaper@gmail.com
Like us on Facebook Here
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete...
Daily Search Forum Recap: July 17, 2025
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm...
0 Comments