Google Ads tests new verification badge

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A new-look verification badge is starting to appear in Google Ads for verified advertisers.

What the verified badge looks like. This new-look badge takes the form of a blue shield with a white check mark, as shared by Saad AK on Twitter:

Clicking on the badge takes you to My Ad Center, where Google tells you the advertiser’s name, that it’s verified by Google and its location.

Previous badge design. Google has been experimenting with blue badge icons and labels in recent weeks. In Google Ads testing verification badges, we reported on a badge spotted and shared by Khushal Bherwani on Twitter.

The blue label featured a blue circle with ridges and a checkmark inside it. Here’s what that looked like:

Google Badge Kpmg

Why we care. Verification badges are typically seen by consumers as a trust symbol. This small addition could impact potentially lead to more clicks, higher click-through rates and conversions for those advertisers who have it.

Advertiser verification program update. Separately, Google also posted this update on its business information beta:

  • A subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and business logo in their search ads. Advertisers who are qualified for this program, will see an option in their Google Ads account to complete advertiser verification to unlock this feature. There will be no deadline and no adverse consequences for failing to complete or meet the requirements of this advertiser verification program.

Google rolled out the site name, favicons, and sponsored label to desktop in March, after launching them on mobile last October.

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Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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