Google is now rolling out access to AI Mode to its second batch of users. Google first allowed Google One AI Premium subscribers access to AI mode, when it first launched on March 5th. If you opted into AI Mode and are based in the United States, you may now have access.
How to access AI Mode. Once you again access then you should be able to access AI Mode – here is how:
- Go to www.google.com, enter a question in the Search bar, and tap the “AI Mode” tab below the Search bar.
- Go directly to the AI Mode tab on Google Search at: google.com/aimode.
- In the Google app, tap the AI Mode icon below the Search bar on the home screen.
The initial bug. When Google emailed me and hundreds of other searchers with their invites to try AI Mode at around 5:20pm ET today, many were unable to access it. When you clicked the “Try now” button, it told you to opt in and wait to get access.
I covered these details on the Search Engine Roundtable.
What is AI Mode. AI Mode is a new tab within Google Search, right now only for those accepted into the Google Search Labs experiment, that brings you into a more AI-like interface. Google said AI Mode “is particularly helpful for queries where further exploration, reasoning, or comparisons are needed.” AI Mode lets you explore a topic and get comprehensive AI-based answers without you needing to do those comparisons and analyses yourself. We saw rumors of this news and it is finally officially here, for some of you.
I have a detailed write up on AI Mode over here.
Why we care. AI Mode may reveal the future of Google Search and search futures that may be incorporated into Google Search in the days ahead.
So see if you have access and play around with it so you can understand how this new Google Search feature works.
Confirmed. Google’s Robby Stein confirmed the expanded rollout of AI Mode:
2/ We’re going to be adding new features and capabilities soon, like more visual responses, richer formatting and new ways to get helpful web content as shown in this example.
— Robby Stein (@rmstein) March 24, 2025
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