Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance.
Why we care. Annotations and badges, such as “Free and Fast Shipping” and “Product Ratings,” help your products stand out in a competitive e-commerce landscape. By enhancing the customer experience with clear, actionable information, these tools can drive clicks and conversions for your ads.
Key Features:
- Dynamic Selection: Google decides which annotations to display based on relevance, user context, and platform, aiming to optimize Shopping ad and listing performance.
- Informed Purchases: Annotations like “Estimated Delivery Date” and “Return Policy” offer transparency, increasing consumer confidence.
- Localized Relevance: Features such as “Regional Availability” and “Pickup Today” align with user locations, improving usability and trust.
Notable annotations and badges:
- Price Drop: Highlights discounts by showing both old and new prices.
- Free and Fast Shipping: Signals competitive shipping options to attract buyers.
- Promotion: Displays special offers like discounts or free perks.
- Top Quality Store Badge: Enhances trust by showcasing store quality.
- Business Identity Attributes: Shares information about your business to build credibility.
What to know.
- No Guarantees: Adding relevant data doesn’t guarantee annotation display. Factors like device type, location, and product context influence visibility.
- Ongoing Updates: Annotations may evolve as Google adjusts its tools to enhance merchant and consumer experiences.
What’s next? Merchants should ensure their product data is complete and accurate to qualify for relevant annotations. Staying informed about these features can help advertisers optimize their campaigns and remain competitive in the evolvinlpo[p;g e-commerce landscape.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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