Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling them out in October for recipes and meal inspiration on mobile and now they are rolling out for dining recommendations.
What Google said. Robby Stein, VP of Product at Google, said on X:
Happy to share we’ve launched a new way to get dining recs on Search. If you’re looking for something like “restaurants with a view Chicago,” you’ll get a results page organized with AI. This includes unique, AI-generated categories based on your search with helpful resources from the web, like articles, videos, forums, etc. We launched something similar for meal planning back in October – and there’s still more to come!
What it looks like. Here is a video showing these results organized by these categories:
Why we care. This may change how much traffic your site or business gets from Google search. Any large or even small changes to the Google search results page can have a big impact to your site’s performance in Google Search. This is rolling out right before the holidays and if your restaurant does a lot of holiday business, you may be in for a surprise.
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About the author
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
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