Google is testing a new box that highlights that you can book the hotel at the official site, the hotel’s direct website. This does not look like a sponsored result, but just a way to highlight the official website of the hotel.
This was spotted by Thom de Graaf, but Adrian Dekker posted about it on LinkedIn – here is the screenshot:
To compare, this is what I see – it just goes to the main results listing:
As Thom wrote in the comments, “this could make a big difference for hotel owners looking to drive more direct bookings, thanks to its prominent position and appearance. Plus, it’s great that it’s a free booking link!”
Forum discussion at LinkedIn.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
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