Google Investigating New Wave Of Google Ads Disapprovals

There has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating.

Last night, Ginny wrote, “Thanks for your patience as I looked into this. Our teams are aware and are investigating.” We have not heard back yet, but she posted this last night on two responses on Twitter:

Thanks for your patience as I looked into this. Our teams are aware and are investigating.

— AdsLiaison (@adsliaison) April 17, 2023

Thanks for your patience as I looked into this. Our teams are aware and are investigating.

— AdsLiaison (@adsliaison) April 17, 2023

Some are saying this is related to a Circumventing systems policy violation, but they obviously disagree with the violation.

We had similar mass disapproval and suspensions back in February not just once but twice – so some technical glitch might be up.

We have not yet heard by from Ginny Marvin on the issue but when we do, we will update this story.

Forum discussion at Twitter.

Update: A bit after 10am ET this morning, Google said it is now resolved:

Hi, This has been resolved. Thank you for your patience and apologies for the inconvenience.

— AdsLiaison (@adsliaison) April 18, 2023

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We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.