Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites.
Why we care. Accurate conversion tracking is essential for optimizing digital ad campaigns and understanding return on investment (ROI). Google offering appointments with experts to help advertisers implement Google tagging on their websites addresses a common pain point for advertisers who struggle with technical implementation of tracking tools, which can lead to unreliable performance data and wasted ad spend.
What tagging does:
- ROI insights. Track valuable actions on your site to gauge ad effectiveness.
- Performance tracking. Analyze how ads perform across channels and devices.
- Unlock features. Enable advanced Google Ads tools like Smart Bidding.
How it works. Appointments will last 30 to 60 minutes and involve a walkthrough of the tagging setup process. In the walkthrough, a Google Technical Support expert will guide both you and your developer in setting up tags to track campaign performance.
The details:
- You’ll need to schedule the appointment for the specific Google Ads account where tagging will be implemented.
- Advertisers managing multiple accounts should use the customer ID for the individual account (not a Manager account).
First seen. We were made aware of this new feature in Google Ads by Natasha Kaurra on her LinkedIn and share the information you see once you start the process:
What’s next. Ensure you have your developer and account information ready for the appointment.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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