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Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year.

By the numbers:

• 3 major versions (V19, V20, V21)
• 2 minor updates (V19_1, V20_1)
• 12-month sunset window for each version

Key dates:

• V19: February/March 2025 launch
• V20: Mid-year release
• V21: Q4 2025 rollout

Why we care. This roadmap helps you and developers plan technical resources and implementations for the coming year.

Between the lines. The staggered release schedule suggests Google is maintaining its pattern of quarterly updates while giving developers significant transition time.

What’s next? Developers should monitor Google’s release notes for specific feature changes and deprecation schedules, as dates may shift.

Keep in mind. The schedule is tentative and may be adjusted, with versions potentially being added, removed, or reclassified between major and minor releases.

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About the author

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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