Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities.
Key updates:
- Imagen 3 integration for AI-powered image generation.
- Sharable ad previews for easier team collaboration.
- Enhanced video creation capabilities.
- New asset testing features for Performance Max.
- Updated campaign management tools.
Why we care. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns.
These innovations can significantly boost ad performance and simplify workflows, as long as its approached with care in such a volatile season.
Creative tools.
- Imagen 3 AI model creates high-quality ad visuals.
- New sharable previews work without Google Ads login.
- AI automatically adapts videos for different formats and lengths.
Testing capabilities.
- Asset experiments for Performance Max (coming in beta).
- Final URL expansion testing.
- Performance impact measurement tools.
Campaign management.
What’s next. The asset experiments feature for Performance Max with product feeds will launch in beta later this year.
Bottom line. Google is betting big on AI to help advertisers create more effective campaigns while simplifying the creative and testing process.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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