Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.
- Google Analytics now lets advertisers use first-party customer data to improve ad targeting.
- The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon.
- Advertisers can implement this by setting up data collection and linking their GA4 account.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
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