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Google’s John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, “There’s no positive SEO effect from a TLD like that.”

This came up with the ESPORTS domain posted saying that the .esports TLD will “boost your SEO.” In which John Mueller from Google replied, “There’s no positive SEO effect from a TLD like that.”

Here are those posts:

John has been saying this for a decade, saying new TLDs have no SEO advantage. That keyword based TLDs don’t give you an advantage.

So this is not new, but hey…

Forum discussion at Bluesky.

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