Google Search may now be faster when you use Chrome for Google Search. Google is leveraging Speculation Rules API to prefetch results, ultimately making the overall Google Search experience faster.
“Google Search has been making use of the Speculation Rules API to improve navigation speed from the search results page to the result links and they’ve been using a few features of the API that may be of interest to other site owners,” Google wrote on the Chrome Developers blog.
More details. Google will prefetch the first two search results to speed up the search experience. Google said it does this through using the requires configuration, to ensure prefetches use the private prefetch proxy in Chrome and by using the referrer_policy setting to ensure no details encoded in the search page’s URL are sent to the site in the referer HTTP header.
The results. Google wrote they “saw significant improvements in Largest Contentful Paint (LCP)” for the first two results.
- On Chrome for Android, LCP for clicks from Google Search were reduced by 67 milliseconds.
- Desktop Chrome resulted in a similar improvement in LCP of 58.6 milliseconds.
Beyond the first two results, here are the gains Google posted:
- Desktop Chrome reduced First Contentful Paint (FCP) for navigations from Google Search by 7.6 milliseconds and LCP by 9.5 milliseconds (as shown by A/B testing).
- These represent smaller gains compared to the 58.6 milliseconds improvements seen in the first two results, but that’s not surprising given the smaller lead time as they are not prefetched as eagerly.
Why we care. A faster Google experience may lead to more users, more traffic and hopefully happier and higher converting customers. But again, that is if your site has visibility in Google Search.
That being said, you can read more about the technical details in this Google blog post.
Add Search Engine Land to your Google News feed. 
New on Search Engine Land
About the author
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
Newspaper Ads Canyon Crest CA
Click To See Full Page Ads
Click To See Half Page Ads
Click To See Quarter Page Ads
Click To See Business Card Size Ads
If you have questions before you order, give me a call @ 951-235-3518 or email @ canyoncrestnewspaper@gmail.com
Like us on Facebook Here
A Guide To Enterprise-Level Migrations (100,000+ URLs)
An enterprise website migration is no small feat. We’re talking hundreds of thousands of...
Maximize Conversion Value: Google Ads bidding explained
Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both...
0 Comments