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In February, we covered the new Google Ads “people also consider” ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.

Sachin Patel posted a new screenshot of the carousel format on X – here is a screenshot of it:

Here is his video:

New design for people also consider @rustybrick @gaganghotra_ pic.twitter.com/4EBdYMBmf9

— Sachin Patel (@SachuPatel53124) July 8, 2025

Here is the original list format:

This is a weird confirmed ad format, which I covered in more detail over here.

Forum discussion at X.

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