Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com.
Why the change. Google said, “Over the years, our ability to provide a local experience has improved. In 2017, we began providing the same experience with local results for everyone using Search, whether they were using google.com or their country’s ccTLD.” “Because of this improvement, country-level domains are no longer necessary,” Google added.
Google said, “we’ll begin redirecting traffic from these ccTLDs to google.com to streamline people’s experience on Search.”
The impact. For the most part, most searchers should not notice any difference. When you are redirected, there is a chance you may have to login to Google again and also reconfigure some of your search settings.
But overall, there won’t be any significant changes. Google wrote, “It’s important to note that while this update will change what people see in their browser address bar, it won’t affect the way Search works, nor will it change how we handle obligations under national laws.”
Timing. This change will begin today but “will be rolled out gradually over the coming months,” the company said.
Why we care. You may notice slightly different referral traffic from Google Search, related to this change.
This may also impact your signed in experience with Google.com in the short term.
But outside of that, there should be no other large changes with these ccTLD changes for Google Search.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
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