Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
- Google is retiring its commission-based bidding for Hotel Ads in October 2024.
- The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max.
- The changes come as the travel industry rebounds post-pandemic.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
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