Google Testing New Search & Local Snippet Blend

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Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it with local features, like map, directions, call and hours.

This was spotted by Manish Chauhan who posted this screenshot below on Twitter:

Google Search Snippet Local Test

This is compared to what I see, a normal snippet:

Google Search Snippet Normal

I kind of wish the description was also in this test, but they add the local elements on top of it.

Forum discussion at Twitter.

Update: Another variation of this:

Just spotted another variation on mobile where there is a drop-down which shows a map when clicked. However the map doesn’t actually load as it should.

— Brian Freiesleben (@type_SEO) March 17, 2023

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