
I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google Bard.
In this poll, I asked which do you use more; traditional search (i.e. Google/Bing) or AI chat (i.e. ChatGPT, Bard, Bing Chat)?
I poll received over 1,000 responses and showed that most of you are using traditional search more than you are using AI Chat. 83% are using traditional search and 17% are using AI chat more. I know this does not mean that you are not using both traditional and AI chat at the same time, but still, I wanted to gauge this somehow.
Here is that poll:
Which do you use more; traditional search (i.e. Google/Bing) or AI chat (i.e. ChatGPT, Bard, Bing Chat)?
— Barry Schwartz (@rustybrick) April 19, 2023
Then I broke it down by how often you use ChatGPT, Bing Chat and Google Bard. Yes, I know currently, Google Bard is only open to US and UK regions, and Bing Chat requires you to go through a waitlist and use Edge, so that obviously limits the usage. But I was surprised to see how many search marketers are using ChatGPT daily.
Here are these polls:
ChatGPT usage is pretty spread out in this poll with over 800 votes:
How often do you use ChatGPT?
— Barry Schwartz (@rustybrick) April 18, 2023
Bing Chat does not seem to get as much usage, with almost 1,000 votes:
How often do you use Bing Chat?
— Barry Schwartz (@rustybrick) April 18, 2023
Google Bard even less and with almost 850 votes:
How often do you use Google Bard?
— Barry Schwartz (@rustybrick) April 18, 2023
All these polls had a nice number of responses form SEOs, PPCs and search marketers. Yes, I know that SEMs are not the real world but the poll was aimed at search marketers.
Forum discussion at Twitter.

Newspaper Ads Canyon Crest CA
Click To See Full Page Ads
Click To See Half Page Ads
Click To See Quarter Page Ads
Click To See Business Card Size Ads
If you have questions before you order, give me a call @ 951-235-3518 or email @ canyoncrestnewspaper@gmail.com
Like us on Facebook Here