LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.
- Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn.
- 81% of B2B ad campaigns fail to achieve both attention capture and brand recall.
- Humorous content generates 65% higher engagement rates on LinkedIn.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
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