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The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app.

Ads are now available in four markets; the U.S., the UK, Canada, and Australia.

What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative tools. It has more than 550 million global downloads, and is available in more than 190 countries and regions for free on Android and iOS. 

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Why we care. This collaboration provides brands with more opportunities to reach larger audiences in these markets, increasing the chances of conversion and a higher return on investment.

First look. Microsoft shared a preview of how ads will be served within the Facemoji platform:

Deep dive. Read Microsoft’s announcement in full for more information.

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