Microsoft Introduces Category-Based Targeting For Search Ads

Mar 27, 2023 | SEO News Feeds | 0 comments



SEO Content Writing Service

Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space.

This innovative category-based targeting solution aims to address the limitations of traditional keyword targeting while leveraging the power of keywords to optimize campaign performance.

Moving Beyond Keyword Targeting

Although keyword targeting has been a cornerstone of search advertising for years, it has limitations.

By focusing solely on keyword targeting, advertisers may miss out on valuable opportunities to promote their products, which can negatively impact a campaign’s performance and limit revenue potential.

Retailers and advertisers are beginning to realize that shoppers browse digital aisles on retailer websites rather than solely searching for specific products using keywords.

As a result, strategies limited to keyword targeting don’t adequately address their needs.

Unlocking The Power Of Category-Based Targeting

Microsoft’s new solution targets shoppers based on their browsing categories, utilizing keywords to boost campaign bids.

This approach allows advertisers to capitalize on both audience behaviors, resulting in a stronger performance.

By boosting bids with keywords, advertisers can increase their chances of converting purchase intent into sales.

Retailers can optimize the site experience for shoppers through product taxonomy, making it easier for customers to find what they want.

Microsoft PromoteIQ’s AI-driven algorithms can then deliver more relevant ads by layering keywords as a booster in addition to categories.

Attorney Websites For Sale 4ebusiness Media Group

This new approach simplifies campaign management for advertisers, as they only need to test and retain a few high-performing keywords.

For retailers, this efficiency translates into increased demand.

Proven Results: Higher CTR & RPM

Tests have shown that this unique solution delivers impressive results.

Campaigns that utilize category-based targeting and boost bids by keywords have a 320% higher click-through rate (CTR) than campaigns without keyword bid boosting.

Retailers also benefit from this approach, achieving 8x higher revenue per thousand impressions (RPM).

The Future Of Search Advertising?

Microsoft PromoteIQ’s new category-based targeting solution is a significant shift in search advertising.

By addressing the limitations of traditional keyword targeting and maximizing the value of both audience behaviors, this innovative approach can potentially improve performance for advertisers and retailers alike.

As the advertising landscape continues to evolve, embracing solutions like this is crucial for staying ahead and delivering an exceptional shopping experience for customers.

Featured Image: sockagphoto/Shutterstock

Source: Microsoft

Source link


Anxiety Stress Management

Live a Life of Contentment eBook We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.

Newspaper Ads Canyon Crest CA

Click To See Full Page Ads

Click To See Half Page Ads

Click To See Quarter Page Ads

Click To See Business Card Size Ads

If you have questions before you order, give me a call @ 951-235-3518 or email @ canyoncrestnewspaper@gmail.com Like us on Facebook Here

You May Also Like

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Contact Us

Contact Us

Personal Injury Attorney

Websites For Sale Personal Injury Attorneys

Criminal Defense Attorneys

Websites For Sale Criminal Defense Attorney

Bankruptcy Attorneys

Websites For Sale Bankruptcy Attorneys

General Practice Attorneys

Websites For Sale General Practice Attorneys

Family Attorneys

Websites For Sale Family Attorneys

Corporate Attorneys

Websites For Sale Corporate Attorneys

Home Privacy Policy Terms Of Use Anti Spam Policy Contact Us Affiliate Disclosure Amazon Affiliate Disclaimer DMCA Earnings Disclaimer