Pinterest’s revenue jumped 12% to $981 million in Q4, 2023.
Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million.
The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance.
Why we care. For advertisers looking to diversify their ad spend, Pinterest emerges as a promising investment option, showcasing better-than-expected performance. The notable surge in global monthly active users indicates the platform’s substantial potential for advertisers in terms of extended reach.
Looking ahead: Pinterest has said that it is expecting growth of 15-17% year-on-year for the first quarter of 2024, with revenue to be in the range of $690 million to $705 million. The company is also forecasting non-GAAP operating expenses to be in the range of $450 million to $465 million, representing 9-13% growth year over year.
What Pinterest is saying. Bill Ready, CEO of Pinterest, said:
- “Our users are engaging deeply and we’re delivering better results for advertisers through improved measurement and innovation across the full funnel.”
- “We had a strong Q4, bookending a transformative year for Pinterest. 2023 was our most productive year yet as we accelerated our product velocity and launched more solutions than ever before.”
- “Brands are responding by using our full suite of products to drive even better campaign performance. Pinterest is the rare business where the interests of users and advertisers are aligned.”
- “It’s proven to be true as we continue to post double-digit revenue growth and have achieved an all-time high for global MAU.”
Get the daily newsletter search marketers rely on.
Business email address
Subscribe
Processing…
See terms.
Earnings report. You can read Pinterest’s Q4 2023 results report in full for more information.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
Newspaper Ads Canyon Crest CA
Click To See Full Page Ads
Click To See Half Page Ads
Click To See Quarter Page Ads
Click To See Business Card Size Ads
If you have questions before you order, give me a call @ 951-235-3518 or email @ canyoncrestnewspaper@gmail.com
Like us on Facebook Here
Global phishing scams target ad buyers via Google Ads
Sophisticated phishing scams are targeting ad industry media buyers through malicious...
Daily Search Forum Recap: January 17, 2025
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm...
0 Comments