Google Analytics just made it easier to get quick insights and more accurate attribution.
The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That means less time building custom reports and more time actually using the data.
Alongside the templates, the card library has been updated, making it easier to browse and add the visualizations that matter most to your business.
These templates help users quickly surface relevant insights without needing to manually create or configure reports.
On the attribution front. Google Analytics will now use aggregate identifiers to attribute traffic from paid Google Ads more accurately – even in scenarios where individual-level data is limited.
Why we care. These updates streamline reporting and improve data accuracy, making it easier for marketers and analysts to measure what matters.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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