Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google's push towards AI Search. The interview was conducted weeks ago at Google I/O but was just published this week. It is worth a read but I wanted to highlight the SEO comments and ads comments in that...
Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new "Promotion Preview" tool that shows what your promotion will look like on Google Search before it goes live to customers."Preview is new, so you won't yet be able to see how...
Google is testing adding the text "background checked" to the local service ads listings in the Google local search results. This seems to be instead of the Google Screened or verified labels.Google just slaps on the text "Background checked" in the local listing, to show searchers Google...
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to...
Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.This test was spotted by both Brodie Clark who posted on X and...
