[ad_1] Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue...
[ad_1] Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match modifier and more.Some of these changes were announced earlier as a heads-up.Professional...
[ad_1] This spring, Microsoft announced the rollout of several features for Microsoft Advertising. Professional Service Ads Available Worldwide Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain verticals to include the information consumers find most...
[ad_1] YouTube is introducing live reactions to enhance community during live streams and adding features that improve live stream management. Additionally, YouTube is expanding the reach of posts to Android tablets and providing insights into the types of content viewers watch on other channels....
[ad_1] Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track...
