marketing

This day in search marketing history: March 8

This day in search marketing history: March 8

[ad_1] Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google would still continue using PageRank data internally within the ranking algorithm. Only the external PageRank values shown in the Toolbar would soon go away completely. The end of...

Using Website Demographics to Improve Your Marketing Strategy

Using Website Demographics to Improve Your Marketing Strategy

[ad_1] If you want to effectively communicate with customers in your market, you have to know who they are. Think about it in terms of public speaking. If the speaker doesn’t know their audience, they risk choosing a topic the audience doesn’t care about, using language they won’t understand, and...

This day in search marketing history: March 7

This day in search marketing history: March 7

[ad_1] Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to...

Sam Michelson On Pricing Your Digital Marketing Services

Sam Michelson On Pricing Your Digital Marketing Services

[ad_1] In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management. Then in part three, we talk more about how to charge the right price for...

This day in search marketing history: March 6

This day in search marketing history: March 6

[ad_1] Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Site owners could finally give people access to their Google Webmaster Tools account without having to share their own usernames and passwords or make them go...

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