Google processes more than 5 trillion searches per year. This is the first time Google has publicly shared such a figure since 2016, when the company confirmed it was handling “more than 2 trillion” queries annually. By the numbers. Google revealed the new figure in a blog post today,...
Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior. The big picture: Google is focusing on three key solutions to help advertisers break...
Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or clicks. The ads are simply not being served or delivered. In fact, there are tons of complaints about this in the Google Ads Forum. Google has not yet commented on the...
Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers. What’s new. Google published the highlights of what is new and those include: Added support automatically generating enhanced video assets for Performance Max...
Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly. What changed....
