[ad_1] Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it matters: Advertisers have long requested more control over keyword...
[ad_1] Google has slightly updated its Google crawlers and fetchers documentation to say that it will pick the protocol, HTTP/1.1 and HTTP/2, that "provides the best crawling performance" for Googlebot. In fact, it may even switch protocols between sessions, if it needs to.The change to the...
[ad_1] The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return on ad spend (ROAS) and conversion rates, rising costs cut into those...
[ad_1] Creating high-performing ads across multiple platforms can feel like juggling while walking a tightrope. You need eye-catching visuals, compelling copy, and consistent branding—all while meeting deadlines and staying within budget. But what if you could transform this complex process into a...
[ad_1] Ads have to be a big part of your marketing strategy. But smart and successful campaigns need data to optimize where you run ads, how you run ads, and to track your revenue from ads. In short, you need metrics to see how your ads perform. After all, you can only control and improve what you...
