[ad_1] PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally different. Testing is about optimization – refining what’s already in play – while...
[ad_1] A couple of weeks ago, we spotted Google testing large thin fonts for the search results. Now I am seeing Google testing large thick and chunk fonts for its search results. I found the thin font to be fancy, for fancy people. This thick font seems less fancy to me but it does make the...
[ad_1] Google is testing displaying a button in Google Search to load more ads. The button reads, "More sponsored results" and when clicked, it can load more ads, if Google has more to serve.I cannot replicate this but Gagan Ghotra spotted this and posted a couple of videocasts of this in action...
[ad_1] What Is Split Testing?Split testing (also called A/B testing) compares two versions of digital content—like webpages, emails, or ads—to see which version performs best.In a split test, you create two versions of your content:Version A is your original (known as the "control") and is shown...
[ad_1] Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company photos and information, reviews from third party sites, a map, and other details.This was spotted by Khushal...
