[ad_1] Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that lets you measure the effectiveness of your creative assets. What’s new. The new experimental feature tests asset impact within a single PMax campaign: A...
[ad_1] Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Documentation about Channel reporting coming to Performance Max was reported by Kirk Williams,...
[ad_1] Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI interface that provides “more advanced reasoning, thinking and multimodal capabilities,” Google announced. Google also announced...
[ad_1] Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products. The feature is...
[ad_1] Microsoft is testing outlining the individual search result snippets within Bing Search. So when you look at a snippet, it has this outline around it, and then when you hover your cursor over it, it highlights more.Google has done variaitons of this test over the years. This was spotted by...
