More sites move to Google mobile-first indexing
In 2018, Google announced it had enabled mobile-first indexing for more websites.
This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over.
Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message.
Read all about it in Google begins rolling out mobile-first indexing to more sites.
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2020: A new study looks at how contextual relevance of ads to content influences consumers.
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2020: Engagement with the search choice screen had been slowed by stifled smartphone supply and decreased demand.
Small agencies brace for impact, but say remote work isn’t slowing them down
2020: Many expected client budget and project changes would have a negative effect on their businesses.
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2020: A full takedown could result in losing Search Console data and make it more difficult to ramp back up.
Pinterest rolls out new commerce features for retailers as search volume climbs
2020: Upgrades included the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
SEOs show mixed results following Google March 2019 core update
2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.
Google to retire the info: command, adds canonical information to URL Inspection Tool
2019: Google was retiring the info command because it “was relatively underused” and said the new URL inspection tool gave users much of that data now anyway.
Google Ads Keyword Planner gets new (and old) features
2019: Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
Google adds vacation rentals to Hotel Search
2019: Increased competition between hotels and vacation rentals could increase visibility for rental providers and boost Google Hotel Ads revenue.
Europeans again raise the specter of breaking up Google
2018: More of a bargaining position, it was extremely unlikely to actually happen.
Bing begins removing sidebar text ads on desktop
2018: Starting in the US, text ads would show only in the mainline at the top and bottom of search results pages.
Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
2018: Bing also shared more about the platform it built to power intelligent search.
Google Testing Removing Line Separator Between Search Ads & Organic Search Results
2015: Google was testing removing the divider between the ads and free listings in the search results. Would it lead to more searcher confusion?
Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm
2015: Google News ranking algorithm would not (yet) factor in if a publisher was mobile-friendly.
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
2015: Star ratings for specific products appeared in product listing ads.
WSJ Report Suggests Intervention In FTC’s Google Investigation By White House
2015: Google lobbying reportedly affected agency’s decision in antitrust case.
Report: Mobile Search Queries 29% Of Total But Growth Modest
2015: Search query percentages didn’t line up with overall usage trends.
Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
2014: He said instead, upload the new one, which will replace the old disavow file.
New AdWords For Video Reporting Now Rolling Out In Google Analytics
2014: Video Campaigns report in Google Analytics gave advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns.
How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
2014: Another case of Google failing to keep its promise to provide more examples relating to penalties.
Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta
2014: After months of testing.
Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google
2013: Indeed, Google displayed links to its own vertical search results differently. But so did Bing.
Google Gets Trademark Reprieve In Sweden Over Definition Of ‘Ungoogleable’
2013: “Ungoogleable” would not become an official word in Sweden.
CheapAir.com Mobile Voice Search Not Very “Natural”
2013: Its voice search fell quite short of expectations.
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2012: BuildMyRank.com confirmed Google had deindexed an “overwhelming majority” of their network as of March 19, 2012.
In Japan, Google Ordered To Remove Some Autocomplete Suggestions
2012: A man lost his job several years ago and was rejected for new jobs due to the suggestions offered by Google.
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Rumor: Apple To Add Baidu To iPhone Search Options
2012: It would have been strange for Apple to exclude China’s most popular search engine from the default options.
Survey: 87% Of iPhone 4S Owners Use Siri Monthly
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Google Fights “Pogostick Searchers” With New “Get More” Option
2010: “Get More” links appeared when a searcher came back to the search results page.
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Google Pushing Hard(er) To Get Webmaster Products Adopted
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Google To Cut 200 Sales & Marketing Staffers
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Report: Microsoft To Up Bid For Yahoo To $34 Per Share
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2007: More sightings of Google experimenting with additional navigational link placement ideas.
Google Gives Seminar On Google for Politics
2007: Google showed off how to use Alerts, AdWords, Analytics and AdSense. They also discussed YouTube and how that can impact an election.
Logo Bomb: Google Maps Returns Anti-Microsoft Logo For Microsoft Listing
2007: Here’s how it happened.
Yahoo Removes Directory Links From Individual Search Results
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Yahoo Releases Greatly Simplified “SiteBuilder” Tool
2007: Yahoo created a “starter” tool that was extremely simple to use (template driven) and offered enough design choices to make it viable and interesting.
Travelocity: Non-Branded Terms Convert Nearly 25% But “Assists” Might Be Less Than Assumed
2007: Travelocity clarified that 20% of its bookings came from non-branded terms. When Travelocity bought a branded term, 4% of those got an “assist” or a click that converted after someone made an earlier visit via a non-branded term.
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Live.com Link Command Currently Offline
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Yell.com Launches PPC On UK Directory Site
2007: UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory.
No SEO Bull: Calacanis Challenge Sees Traffic Rise 21%
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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