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YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos.

The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023.

Why we care. YouTube Shorts are viewed by more than 2 billion logged-in users a month and are seen by people who may not be subscribed to your channel, so linking this content to your long-form videos could be vital in unlocking your brand’s growth and success.

Are there ads on Shorts? There isn’t currently an option to display pre or mid-roll ads on Shorts –however, linking Shorts to long-form videos provides an opportunity to monetize that traffic, as ad products are available on long-form videos.

How it works. Creators can add a link to any Short they post using a new option now available in YouTube Studio. Once a link has been inputted, it will then appear in the description of the Short video, accompanied by a play button encouraging viewers to tap through to the linked content. Once they hit that button, viewers will be redirected to the linked video, expanding their YouTube experience with your channel, as shown below:

What has YouTube said? YouTube announced the link update via a statement on its blog:

• “We know that clickable links help creators direct their Shorts audiences to other types of content, like their long-form videos. By the end of September, we’ll start introducing a safer way for creators to direct viewers from Shorts to their other YouTube content – stay tuned!”

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Deep dive. Read YouTube’s Link Updates announcement in full for more information.

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