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How To Optimize TikTok Ads After You Set Up Your Campaign

How To Optimize TikTok Ads After You Set Up Your Campaign

[ad_1] TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a...

Perplexity expands publisher ad revenue sharing program

Perplexity expands publisher ad revenue sharing program

[ad_1] Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and access performance metrics, with notable absences including The New York Times and Dow Jones,...

How Google Search Clustering Works With Localization

How Google Search Clustering Works With Localization

[ad_1] As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search's clustering technology works with its localization technology. The answer is, wait for it, "it depends," but let's dig in.This came up in the excellent...

Focus On Field Data For Core Web Vitals

Focus On Field Data For Core Web Vitals

[ad_1] Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This reminder comes as the company prepares to update the throttling settings in PSI. These updates are expected to...

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