[ad_1] In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The...
[ad_1] The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return on ad spend (ROAS) and conversion rates, rising costs cut into those...
[ad_1] While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did however confirm it can downgrade sections of content that is starkly different from the main content. We also posted an update on the...
[ad_1] Creating high-performing ads across multiple platforms can feel like juggling while walking a tightrope. You need eye-catching visuals, compelling copy, and consistent branding—all while meeting deadlines and staying within budget. But what if you could transform this complex process into a...
[ad_1] Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states: “Today we released the November 2024 core update. We’ll add it to our ranking release history...
