Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI now assembles and serves headlines, descriptions,...
A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. The big picture. The tool represents Google’s continued push toward automated campaign optimization, offering AI-driven recommendations for budget allocation. How it...
Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.This was spotted by Natasha Kaurra who posted...
Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a bug but the box to stop you from setting a budget too low, seems to not be there anymore.Anthony Higman posted about this on X and said, "Wild LSA change I just...
What Is Quality Score?Quality Score is a metric expressed on a scale from 1 to 10 that helps you measure the quality and relevance of your Google ads and landing pages.A higher Quality Score can mean your ads and landing pages are more relevant to users compared to competing ads. And you...
